ITM organised Cognito to
discover Management Mantras of 21st century
Chennai, February 26th 2016: ITM Chennai has organised COGNITO, a national conference for students to bring up their intelligent thoughts to improve practises in Human Resources, Finance, marketing and operations in Management of an organisation.
More than 60 students presented management papers on emerging trends and challenges faced by industries at global level. The students made best use of the platform to present the research papers on several topics like work life harmony, performance and performance approach, inventory management, social media marketing, brand management, Corporate social responsibilities etc from industry perspective.
The papers were presented in the categories like conceptual, empirical, descriptive and case studies. The students also examined viable strategies adopted by companies. “Marketing Global Entertainment: Harry Potter, a Story of Successful Branding” by Gayathri U and Poojitha K, of MOP, Vaishnav College for women was a well received paper.
The students have taken a step ahead to promote a variety of approaches and research issues in multiple disciplines. “A study on Human Resource Strategies from Ramayana” by G. Muthu Lakshmi and S. Deepa from SDNB Vaishnav College for Women is a case in point.
Few papers highlighted challenges faced by firms or economy- “Challenges faced by the French Companies while Entering the Indian Market by Ramya Socrates, Amity Business School was a very interesting paper.
“Cognito 2016 has set up a wonderful platform for students to showcase their potential for research. Students are encouraged to apply and present their research papers pertaining to Management, under the categories of Finance, Human Resource, Marketing and Operations Management”, said Dr Prasanna Sivanandam, Director ITM Business School Chennai.
Inaugural ceremony had eminent speakers of the industry like by Mr. Chetan Bulsari, Director, Finance, Barclays Bank and eminent academicians like Dr. R Venkatesh, Professor, , VIT Business School etc as chief guests.
This was followed by presentation session of selected research papers. The best five Research Papers, as selected by the panel, would be presented in an internationally listed Management Research journal.
More than 60 students presented management papers on emerging trends and challenges faced by industries at global level. The students made best use of the platform to present the research papers on several topics like work life harmony, performance and performance approach, inventory management, social media marketing, brand management, Corporate social responsibilities etc from industry perspective.
The papers were presented in the categories like conceptual, empirical, descriptive and case studies. The students also examined viable strategies adopted by companies. “Marketing Global Entertainment: Harry Potter, a Story of Successful Branding” by Gayathri U and Poojitha K, of MOP, Vaishnav College for women was a well received paper.
Few papers highlighted challenges faced by firms or economy- “Challenges faced by the French Companies while Entering the Indian Market by Ramya Socrates, Amity Business School was a very interesting paper.
“Cognito 2016 has set up a wonderful platform for students to showcase their potential for research. Students are encouraged to apply and present their research papers pertaining to Management, under the categories of Finance, Human Resource, Marketing and Operations Management”, said Dr Prasanna Sivanandam, Director ITM Business School Chennai.
Inaugural ceremony had eminent speakers of the industry like by Mr. Chetan Bulsari, Director, Finance, Barclays Bank and eminent academicians like Dr. R Venkatesh, Professor, , VIT Business School etc as chief guests.
This was followed by presentation session of selected research papers. The best five Research Papers, as selected by the panel, would be presented in an internationally listed Management Research journal.
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